Kudos to Travel Oregon for making a beautiful animated promotional video, called “Only Slightly Exaggerated.” It was written and produced by Portland’s own Wieden + Kennedy. Animation by Psyop and Sun Creatures Studio, and music by OregonSymphony.
From Cartoon Brew:
“We thought Oregon deserved better than just another travel ad,” said Wieden+Kennedy agency art director Nick Stokes. “So we turned to animation to try and capture its magic. We’re very proud of the work, and I’m honored to represent my home state in such a unique way.”
The spot depicts popular outdoor activities in Oregon like mountain biking the North Umpqua Trail, swimming at Trillium Lake, and hot air ballooning over Willamette Valley wine country.